The people & brands
behind the finds.
Experts — researchers, clinicians, and public figures whose protocols we track — and the verified brands behind the products. Follow any of them to get their finds and posts in your digest.
Quarterback for 23 NFL seasons and seven Super Bowl wins, playing until age 45. Co-founded TB12 with body coach Alex Guerrero to teach the training and recovery method behind that run; TB12 and Brady Brand merged into NOBULL in 2024.
Geneticist and professor at Harvard Medical School, where he co-directs the Paul F. Glenn Center for Biology of Aging Research. Author of Lifespan and host of the Lifespan podcast; co-founder of Tally Health. His information-theory-of-aging work made him one of the most-cited voices on NAD+ biology.
Physician focused on the applied science of longevity: Stanford MD, Johns Hopkins surgical residency, NIH oncology fellowship. Founder of the Early Medical practice, host of The Drive podcast, and author of the #1 New York Times bestseller Outlive.
Neurosurgeon with more than 25 years and thousands of operations behind him, now one of medicine's largest voices on social media. After losing his 18-year-old son Brian to a drunk-driving crash in 2013, he built a following sharing direct, unglamorous lessons on the brain, alcohol, and prevention.
National Geographic fellow, journalist, and founder of Blue Zones: he identified the five regions where people live longest and spent two decades studying why — work behind multiple bestsellers and the Netflix series Live to 100.
Tech entrepreneur who coined the term 'biohacking' and built an industry around it: creator of Bulletproof Coffee, founder of Bulletproof and later Danger Coffee and Upgrade Labs, New York Times bestselling author, and host of The Human Upgrade podcast. Says he intends to live to at least 180.
Retired Navy SEAL, ultra-endurance athlete, and author of Can't Hurt Me and Never Finished. Former Guinness world record holder for pull-ups in 24 hours, with dozens of ultramarathons finished on a journey that started at nearly 300 pounds.
Physical therapist (MSPT, CSCS) and former head physical therapist and assistant strength coach for the New York Mets. Founder of ATHLEAN-X, one of the largest training channels on YouTube, teaching training built on sports medicine rather than bodybuilding folklore.
French biochemist (master's from Georgetown) behind the Glucose Goddess movement: author of the international bestsellers Glucose Revolution and The Glucose Goddess Method, translating glucose science into simple food habits for millions of readers.
Doctor of physical therapy, coach, and co-founder of The Ready State (originally MobilityWOD), which brought mobility work into mainstream strength culture. Author of Becoming a Supple Leopard and, with Juliet Starrett, Built to Move.
Family physician, 15-time New York Times bestselling author, and functional medicine's best-known advocate: founder of The UltraWellness Center, senior advisor to the Cleveland Clinic Center for Functional Medicine, co-founder of Function Health, and host of The Dr. Hyman Show.
Caregiving researcher and health-tech founder: CEO of CareYaya Health Technologies, collaborator with Johns Hopkins' NIH-funded AI and aging initiative on dementia-care tools, and one of the most-followed voices on cognitive longevity, reaching over a million followers with brain-health and dementia-prevention content.
Interventional cardiologist in Orlando for over three decades, founder and medical director of Cardiovascular Interventions and clinical professor at the UCF and FSU colleges of medicine. His Galen Foundation lectures on fasting and metabolic health have drawn tens of millions of views.
Interventional cardiologist who spent two decades in the cath lab before refocusing on root causes: certified functional-medicine practitioner, founder of the Laguna Institute of Functional Medicine and the Well12 lifestyle program, and host of The Curious Cardiologist podcast.
AG1 makes a daily foundational nutrition powder combining vitamins, minerals, and whole-food-sourced ingredients in one drink.
Science-backed longevity prescriptions shown to enhance healthspan and wellness — Metformin, NAD+, LDN, and more.
Neuroscientist and tenured professor at Stanford School of Medicine, host of the Huberman Lab podcast, where he translates research into zero-cost behavioral protocols. Momentous is his official supplement partner and formulates several products to his specifications.
Seven-time Mr. Olympia, actor, and former Governor of California, still training daily at 78. Founder of Arnold's Pump Club, the daily newsletter, podcast, and app he runs with Adam Bornstein and Daniel Ketchell to hand out science-backed basics for free.
A daily newsletter, podcast, and mobile app delivering fitness, health, and lifestyle content from Arnold Schwarzenegger.
Natural, breathable home-wellness products designed to improve sleep and reduce stress — sustainable and eco-friendly.
Founder of Braintree — the payments company behind Venmo, sold to PayPal in 2013 — and later of Kernel and OS Fund. Since 2021 he has run Project Blueprint, a clinician-supervised, measurement-driven anti-aging protocol he open-sources in full, results included, under the banner of his Don't Die movement.
Bulletproof makes blended coffee drinks and functional beverages designed for flavor and performance benefits.
Stanford-trained physician who left surgical residency to work on metabolic health: co-founder of the continuous-glucose-monitoring company Levels, co-author of the bestseller Good Energy, and nominated for U.S. Surgeon General in 2025.
Functional energy with a unique blend of key vitamins — a partner to an active lifestyle.
Discover the transformative power of yoga — on and off the mat, in studios nationwide and on demand.
Air purifiers, water filters, and bidets that help you create a healthier home.
28g protein, 150 calories, 0g sugar — more protein and fewer calories to increase muscle and decrease body fat.
The intelligent bed cooling system. The Pod personalizes cooling and heating for each side of the bed, reduces snoring, and tracks your sleep — and it works with any mattress.
The original mushroom coffee — coffee and supplements with functional mushrooms for focus, calm, and gut health.
It's time you own your health. 160+ lab tests and personalized protocols for instant action, tracked over time in one secure place.
Quality anti-aging supplements manufactured with tested and trusted ingredients.
Devices that help you sleep better night after night — healthy sleep habits for the whole family.
Real wellness with natural intelligence — harnessing the power of mushrooms to support your health.
The mouth tape 150,000+ people use every night. Beard-friendly, breathable, and built to stay on.
Professional-grade recovery tools trusted by elite athletes and everyday movers worldwide.
Cold water therapy is one of the fastest, most natural ways to reset your body and mind.
Created to challenge the status quo of ineffective, cheaply produced supplements — scientifically formulated and transparently dosed.
Medical-grade red light therapy devices for home and professional use, independently tested to rigorous safety standards.
Global pop artist who has made his health journey public: a Lyme disease and chronic mono diagnosis in 2020, Ramsay Hunt syndrome facial paralysis in 2022, and a recovery — physical and mental — documented openly in his Seasons docuseries.
Clean, steady energy from exogenous ketones — no sugar, no caffeine crash. Trusted by athletes, professionals, and biohackers.
Gym and fitness club offering group fitness classes including cardio, weight training, yoga, and pilates, along with pool and spa amenities.
Vitamins and supplements rooted in science. Clinically studied formulations and direct-to-consumer lab tests, from a team that has spent 40 years pursuing healthy living.
Lingo by Abbott tracks your glucose 24/7, translating the data into insights you can use to build new habits.
An electrolyte drink mix with everything you need and nothing you don't. No sugar. No artificial ingredients. No fillers. Official partner of USA Weightlifting.
Whatever stops you sleeping, its days are numbered. Join 2+ million people taking control of their sleep.
The rich tradition of yerba mate — organic, naturally energizing, and part of a daily routine.
Wild-harvested axis deer meat and snacks from Maui, including jerky sticks, bone broth, and fresh cuts. Products are nutrient-rich, protein-dense red meat available fresh or as shelf-stable sticks.
Midi Health is a virtual care clinic for women in perimenopause, menopause, and midlife, delivering insurance-covered specialist care across all 50 states. Prescription treatments require a medical consultation.
Next-generation red light therapy at home — clinical-grade LED devices trusted by pro athletes and health professionals.
Science-backed supplements, third-party tested to The Momentous Standard. Creatine, protein, omega-3, and sleep essentials trusted by pros and 100,000+ athletes. Performance For Life™.
Next Health is a longevity and functional-medicine center chain offering diagnostics, IV therapy, hormone optimization, and recovery. In-clinic medical services require a consultation.
Plant-based protein powder made from a pea, brown rice, and pumpkin seed blend. Each pouch contains 30 servings with 25g of protein per serving, available in chocolate and vanilla flavors.
Committed to delivering the world's safest, most effective nutrients essential to health. Omega-3s, vitamins, and supplements for the whole family.
Organic protein powders, ready-to-drink shakes, and protein bars made with high-quality ingredients.
A space for transformation: saunas to sweat, ice baths to drop in, and guided sessions to regulate your emotions — together.
Oura makes the Oura Ring, a smart ring that tracks sleep, activity, heart rate, temperature, and daily readiness.
Fitness equipment and personalized workout plans — from cardio to strength, programs that keep you motivated and on track.
Cold plunges and saunas that make cold water therapy and contrast at home simple.
Science-backed supplements to support energy and overall well-being — best known for superior-absorption CoQ10.
Tally Health offers supplements and curated bundles designed to improve healthspan and longevity through science-backed formulations.
Cellular health, powered by Mitopure® — clinically proven Urolithin A that targets the root causes of aging.
The original NAD+ research brand. Patented Niagen NR backed by 40+ clinical studies.
Collagen peptides and wellness products supporting healthy hair, skin, nails, bones, and joints.
The most advanced fitness and health wearable — optimize sleep, strain, and recovery with personalized insights.
A different kind of yoga studio: heated, candlelit, music-driven classes. No mirrors, no judgment — just you and your practice.
Fall asleep faster and wake up more rested with white noise machines thoughtfully designed for deeper, more consistent sleep.
[solidcore] is a boutique studio brand offering high-intensity, low-impact resistance workouts on a Pilates-inspired machine.
10X Health System, co-founded by Gary Brecka, offers at-home genetic and blood testing with personalized supplement protocols built around methylation.
24 Hour Fitness is a national gym chain offering around-the-clock access across full-service clubs.
4Ever Young is an anti-aging and wellness franchise combining hormone optimization, aesthetics, and IV therapy. Medical services require a consultation.
Absolute Rest, co-founded by exercise physiologist Dr. Andy Galpin, is an at-home sleep-diagnostics and coaching service.
Professor of applied physiology at the University of Exeter in the UK, one of the world's foremost endurance-performance scientists, whose work underpinned Nike's Breaking2 and the sub-two-hour marathon.
Professor of exercise physiology and human performance and director of a molecular exercise physiology lab; co-founder of Absolute Rest. He advises elite athletes across the UFC, NFL, MLB, NBA, and Olympic sport, and translates the science of strength, energy systems, and recovery for a general audience.
Anytime Fitness is a 24/7 franchised gym chain with thousands of locations and global keyfob access for members.
Barry's is a premium HIIT studio brand known for its Red Room strength-and-cardio classes.
Biograph runs physician-led longevity clinics that combine comprehensive diagnostics with personalized health plans. Medical services require a consultation.
Bloom Nutrition is a women's wellness brand known for greens powders, protein, and daily supplements.
Blue Zones identifies and studies regions around the world where people live longest and healthiest lives, known as Blue Zones.
Professor of exercise science at Lehman College (CUNY) and author of the textbook Science and Development of Muscle Hypertrophy. One of the most-cited researchers on resistance training for muscle growth, with more than 250 papers.
Distinguished professor of biochemistry and physiology at the National University of Singapore, where he directs the Centre for Healthy Longevity, and former president and CEO of the Buck Institute. One of the most-cited researchers in the biology of aging.
Surgeon, researcher, and former Cleveland Clinic clinician, featured in the documentary Forks Over Knives and author of Prevent and Reverse Heart Disease. His long-running study argued that advanced coronary disease can be halted and reversed with diet alone.
Biochemist, the Alfred E. Mann Family Foundation Chair of Diabetes and Cancer Metabolism at City of Hope, and chief scientific advisor to the company behind Tru Niagen. He discovered a key vitamin route to NAD+ and is one of the most prominent — and most skeptical — voices in NAD science.
Harvard psychiatrist and researcher, director of a metabolic and mental health program at McLean Hospital, and author of Brain Energy. He is the leading proponent of metabolic psychiatry — the idea that mental disorders are, at root, metabolic disorders of the brain.
Club Pilates is the largest Pilates franchise, offering reformer-based group classes for all levels.
CrossFit is a strength-and-conditioning method delivered through a global network of independently owned affiliate gyms (boxes).
Crunch Fitness is a franchised gym chain known for an inclusive, high-energy floor and a wide group-class roster.
CycleBar is an indoor cycling franchise offering data-tracked, rhythm-based rides.
Cymbiotika is a wellness supplement brand focused on liposomal and highly bioavailable delivery formats.
Molecular biologist and biogerontologist, emerita professor at UCSF and now vice president of aging research at Calico Labs (Alphabet's longevity company). Her discovery that a single gene mutation could double the lifespan of the worm C. elegans is one of the founding results of modern aging science.
Cardiologist and public-health scientist, Jean Mayer Professor at the Tufts Friedman School of Nutrition Science and Policy, and director of the Food is Medicine Institute. One of the most-cited nutrition scientists in the world, with more than 600 papers.
Physician, founder of the nonprofit Preventive Medicine Research Institute, and clinical professor at UCSF. His 1990 Lifestyle Heart Trial in The Lancet was the first randomized trial to show coronary disease regression from lifestyle alone; his program is Medicare-covered, and his latest book is Undo It!
Single-ingredient supplements across health domains including sleep, cognitive function, heart health, liver support, immune health, and fitness. Products are available individually or bundled into themed stacks.
Eden is a telehealth platform connecting patients with licensed providers for weight management and peptide therapies. Prescription and compounded treatments require a medical evaluation.
Molecular biologist and Nobel laureate (2009, for the discovery of telomerase), professor emerita at UCSF, former president of the Salk Institute, and co-author with Elissa Epel of The Telomere Effect. Her work on telomeres is foundational to the biology of aging.
Elysium Health translates aging research into consumer supplements, collaborating with academic institutions on its formulas.
EoS Fitness is a fast-growing value gym chain offering amenity-rich memberships across the US Sun Belt and West.
Equinox is a luxury fitness club brand pairing high-design spaces with premium coaching and recovery.
Computational biologist and professor at the Weizmann Institute of Science in Israel, whose work on personalized nutrition showed that people's blood-sugar responses to the same food vary enormously — a foundation of the personalized-nutrition movement.
Cardiologist, geneticist, and one of the most-cited researchers in medicine; executive vice president of Scripps Research and author of Deep Medicine and the 2025 bestseller Super Agers. He writes about longevity from the vantage of large-scale data, genomics, and AI.
Physician-scientist and president and CEO of the Buck Institute for Research on Aging, the largest independent institute focused solely on aging. His lab studies how metabolism and the immune system drive the aging process.
Ever/Body is a cosmetic-dermatology studio chain offering aesthetic treatments in a retail-style setting. Treatments require a consultation with a licensed provider.
F45 Training is a functional group-training franchise built around 45-minute team-based circuit workouts.
fatty15, from San Diego-based Seraphina Therapeutics, is a single-ingredient supplement delivering C15:0 (pentadecanoic acid), a fatty acid its makers propose as essential.
Fella Health is a men's metabolic-health telehealth clinic focused on clinician-supervised weight loss, including GLP-1 programs. Prescription treatments require a medical evaluation.
Found is a weight-care telehealth platform combining clinician-supervised medication, including GLP-1s, with behavioral coaching. Prescription treatments require a medical evaluation.
Fountain Life operates membership-based longevity centers focused on early disease detection and precision diagnostics. Medical services require a consultation.
Grass-fed collagen peptides, plant-based protein powders, gelatin powder, creatine monohydrate, and herbal supplements formulated for connective tissue, strength, and recovery support.
Board-certified family physician, fellowship-trained in geriatrics and nutritional science, founder of Muscle-Centric Medicine, and author of the New York Times bestseller Forever Strong. She reframes skeletal muscle as the organ of longevity rather than a vanity target.
Human biologist and co-founder of 10X Health System who spent two decades in life-insurance mortality modeling before turning to what he calls root-cause health optimization. Host of The Ultimate Human podcast, with one of the largest audiences in the longevity space.
Gold's Gym is a historic strength-training brand — the "Mecca of Bodybuilding" — now a global chain of full-service gyms.
Gundry MD, founded by cardiothoracic surgeon and Plant Paradox author Dr. Steven Gundry, is a supplement and wellness brand built around gut health and lectin-conscious nutrition.
Henry Meds is a telehealth provider offering clinician-supervised access to compounded and branded therapies, including GLP-1 and peptide programs. Prescription treatments require a medical evaluation.
Hers is a women's telehealth platform offering clinician-supervised care, including weight-management and GLP-1 programs. Prescription options require a medical evaluation.
Hims is a men's telehealth platform offering clinician-supervised treatments, including weight-management and GLP-1 programs. Prescription options require a medical evaluation.
Huel makes nutritionally complete food products designed to deliver balanced macros and micros in convenient formats.
Human Longevity operates the Health Nucleus, a precision-health clinic building dense baseline data in a single visit. Medical services require a consultation.
Hydrow is a connected rowing brand streaming live and on-demand classes on its smart rower.
iCRYO is a recovery and wellness franchise centered on cryotherapy and IV services. Some services require a consultation.
Exercise physiologist and assistant professor at the University of Colorado School of Medicine, and performance coach to Tour de France champion Tadej Pogačar. He brought 'Zone 2' training and lactate science from the elite peloton to mainstream metabolic health.
InsideTracker, founded by scientists from MIT, Tufts, and Harvard, is a personalized health-analytics platform built on blood biomarkers.
Ivím Health is a metabolic-health telehealth clinic offering clinician-supervised GLP-1 and peptide programs. Prescription treatments require a medical evaluation.
Canadian nephrologist and author of the international bestsellers The Obesity Code and The Complete Guide to Fasting. Co-founder of The Fasting Method, he reframed obesity and type 2 diabetes as hormonal — driven by insulin — rather than a simple matter of calories.
Physician-scientist at Washington University in St. Louis, director of the Edison Family Center for Genome Sciences and Systems Biology, and widely called the 'father' of human microbiome research. He trained much of the field's first generation of investigators.
Exercise physiologist, MacKillop Distinguished Professor and director of the Centre for Human Metabolism and Performance at the Mary MacKillop Institute, Australian Catholic University in Melbourne. A leading researcher on how exercise and diet interact at the molecular level.
Joi and Blokes is a telehealth service offering clinician-supervised hormone and peptide optimization for women and men. Prescription treatments require a medical evaluation.
Ka'Chava makes a plant-based superfood shake blending protein, greens, and adaptogens as a meal replacement.
Physicist-turned-metabolism researcher who spent two decades at the National Institutes of Health (NIDDK) running some of the most rigorous controlled-feeding studies in nutrition science, known for dissecting how diet composition affects energy intake and body weight.
LaserAway is an aesthetic-dermatology chain specializing in laser and injectable treatments. Treatments require a consultation with a licensed provider.
Nutrition scientist with a PhD in nutritional sciences and a professional powerlifter and coach. Founder of Biolayne, the Carbon Diet Coach app, and the supplement brand Outwork Nutrition; one of the most vocal advocates for evidence-based, no-hype nutrition and training.
Legion Athletics makes evidence-based sports supplements with formulas backed by published research and disclosed dosing.
Novartis Professor of Biology at MIT and director of its Glenn Laboratory for the Science of Aging, and co-founder of Elysium Health. His discovery of the SIR2 gene launched the entire field of sirtuin biology.
Life Time operates large athletic-resort clubs blending fitness, recovery, and lifestyle amenities under one roof.
Lifeforce is a longevity telehealth membership pairing comprehensive diagnostics with clinician-guided hormone, peptide, and nutraceutical programs. Prescription treatments require a medical evaluation.
Liquid I.V. is a hydration brand whose electrolyte drink mixes use a cellular transport technology to speed fluid absorption.
Reusable silicone earplugs designed for comfort and durability. Loop Quiet 2 provides 24 dB of noise dampening with four ear tip sizes and includes a keychain carry case for portability.
Physician-scientist and one of the world's leaders in nutrition and human longevity; he holds the Ullmann Chair in Translational Metabolic Health at the University of Sydney's Charles Perkins Centre and treats patients at Royal Prince Alfred Hospital.
Marek Health is a hormone- and performance-optimization telehealth service pairing lab testing with clinician guidance, including peptide protocols. Prescription treatments require a medical evaluation.
Professor of kinesiology at McMaster University in Canada and author of The One-Minute Workout. His research made high-intensity interval training (HIIT) one of the most-studied ideas in exercise science.
Board-certified OB-GYN and certified menopause practitioner, founder of the Mary Claire Wellness clinic and The 'Pause Life, and author of the #1 New York Times bestseller The New Menopause. One of the largest voices reframing how midlife women's health is treated.
MaryRuth Organics offers liquid-forward vitamins and supplements for the whole family.
Geroscientist, affiliate professor at the University of Washington and CEO of Optispan, and co-founder of the Dog Aging Project. One of the most visible researchers on rapamycin and the mTOR pathway as interventions in the biology of aging.
Professor of neuroscience and psychology at UC Berkeley, founder and director of the Center for Human Sleep Science, and author of the international bestseller Why We Sleep. The most prominent public voice on sleep as a pillar of health.
Health and science journalist, filmmaker, and author of the bestseller Genius Foods and the Genius Kitchen cookbook. After his mother's early-onset dementia, he turned to the science of food and the brain, becoming one of the most-followed voices on cognitive nutrition.
Physician, nutrition speaker, and founder of the nonprofit NutritionFacts.org, where he reviews the medical literature and posts the results free of ads or sponsorship. Author of the New York Times bestsellers How Not to Die and How Not to Diet.
Physician and physiologist at the Mayo Clinic, one of the world's leading authorities on the limits of human endurance and performance, with hundreds of papers on how the body responds to exercise and stress.
Journalist and author whose books — The Omnivore's Dilemma, In Defense of Food, Food Rules, and Cooked — reshaped how a generation thinks about where food comes from and how to eat. His seven-word maxim, 'Eat food. Not too much. Mostly plants,' became a defining rule of modern eating.
Professor of clinical geriatric epidemiology at Karolinska Institutet in Sweden, and leader of the world's first successful dementia-prevention trial. She heads the global World-Wide FINGERS network spanning more than 40 countries.
Miora is a longevity and peptide-focused telehealth clinic offering clinician-supervised optimization programs. Prescription treatments require a medical evaluation.
Mochi Health is an obesity-medicine telehealth clinic providing clinician-supervised weight care, including GLP-1 programs. Prescription treatments require a medical evaluation.
Modern Age is a longevity clinic chain offering biomarker testing, hormone optimization, and aesthetic services under clinical supervision. Medical services require a consultation.
MUD\WTR makes a coffee alternative built on functional mushrooms and cacao, positioned as a lower-caffeine morning drink.
Needed is a women's health and perinatal nutrition brand offering practitioner-grade supplements for pregnancy, postpartum, and fertility.
Neko Health operates full-body scanning clinics combining sensor-based and imaging diagnostics with a clinician consultation. Medical follow-up requires clinical review.
Physician-scientist, director of the Institute for Aging Research at the Albert Einstein College of Medicine, and scientific director of the American Federation for Aging Research. He leads the Longevity Genes Project studying centenarians and drives the TAME (Targeting Aging with Metformin) trial.
NOVOS is a longevity company formulating supplements around the biology of aging, developed with academic scientists.
Orangetheory Fitness is a heart-rate-based group interval training franchise with studios worldwide.
Outwork Nutrition, founded by nutrition scientist Dr. Layne Norton, makes evidence-based sports supplements with fully disclosed formulas.
Botox treatments for wrinkle prevention and reduction across forehead, glabella, crow's feet, and jawline, plus Botox facials with Aquagold and prescription retinoids for skin tightening and anti-aging.
Pendulum is a microbiome company producing next-generation probiotics, including the first Akkermansia muciniphila supplement.
Planet Fitness is a large-scale, low-cost gym chain built around a no-intimidation "Judgement Free Zone," with thousands of US clubs.
Prenuvo provides whole-body MRI screening clinics aimed at early detection across the body. Scans and follow-up require clinical review.
ProLon, from L-Nutra and developed by USC longevity scientist Dr. Valter Longo, is a five-day fasting-mimicking diet program.
Pure Barre is the largest barre franchise, offering low-impact, full-body barre classes.
Pure Encapsulations is a practitioner-channel supplement brand focused on hypoallergenic, research-based formulas.
Restore Hyper Wellness is a wellness-services franchise offering recovery and optimization modalities across its locations. Some services require a consultation.
Biomedical scientist (PhD in biomedical science) whose FoundMyFitness platform translates aging, nutrition, and micronutrient research into practical protocols. Known for deep, citation-heavy work on omega-3s, vitamin D, sulforaphane, and heat and cold exposure.
Ultra-endurance athlete, bestselling author of Finding Ultra, and host of one of the longest-running wellness podcasts. At 40, after years of addiction and poor health, he adopted a whole-food plant-based diet and went on to complete some of the hardest endurance events in the world.
Ritual makes traceable multivitamins and supplements for women, men, and kids, built around a visible supply chain.
Ro is a direct-to-consumer telehealth company connecting patients with licensed clinicians for weight management, including GLP-1 programs, and other conditions. Prescription treatments require a medical evaluation.
Microbiologist and bioengineer, founding director of the Center for Microbiome Innovation at UC San Diego, and co-founder of the American Gut Project and the Earth Microbiome Project. He built many of the computational tools that made modern microbiome science possible.
Pediatric endocrinologist and professor emeritus at UCSF, whose viral lecture 'Sugar: The Bitter Truth' and books Fat Chance and Metabolical made him one of the most prominent voices against added sugar and ultra-processed food.
Neuroscientist, professor of neurology at Harvard Medical School, and director of the Genetics and Aging Research Unit and co-director of the McCance Center for Brain Health at Massachusetts General Hospital. He co-discovered the first Alzheimer's genes and has spent three decades mapping the genetics of the disease.
Professor of circadian neuroscience at the University of Oxford, director of its Sleep and Circadian Neuroscience Institute, and author of Life Time. He co-discovered the eye's non-visual light sensors that set the body clock.
Chronobiologist and professor at the Salk Institute, and author of The Circadian Code. A leading researcher on the body's daily clocks and on time-restricted eating.
Seed is a microbiome science company known for its DS-01 Daily Synbiotic, developing probiotics and prebiotics grounded in published research.
Serotonin Centers is an anti-aging and longevity franchise offering hormone, aesthetic, and wellness services. Medical services require a consultation.
Physician-scientist and professor of developmental biology and medicine at Washington University in St. Louis, and one of the leading researchers on NAD+ biology and its decline with age.
Skinney Medspa is an aesthetics and body-contouring medspa offering facial and body treatments. Treatments require a consultation with a licensed provider.
SkinSpirit is a medical-aesthetics chain and a leading provider of injectable treatments. Treatments require a consultation with a licensed provider.
SoulCycle is an indoor cycling studio brand offering rhythm-based, instructor-led rides.
Exercise physiologist and nutrition scientist whose work centers on female-specific physiology, author of ROAR and Next Level, and the researcher behind the phrase 'women are not small men.' She has directed research at Stanford and in New Zealand on sex differences in training, fueling, and recovery.
Geneticist and biostatistician, formerly professor at UCLA and now a principal investigator at Altos Labs, and co-founder of the nonprofit Clock Foundation. He created the epigenetic clock — the most widely used molecular measure of biological age.
Cardiothoracic surgeon turned nutrition author, founder of the Gundry MD supplement line and the Center for Restorative Medicine, and author of The Plant Paradox and Gut Check. His work centers on lectins — plant proteins he argues drive inflammation and gut damage.
Professor of kinesiology at McMaster University in Canada, director of its Physical Activity Centre of Excellence, and head of the Exercise Metabolism Research Group — one of the most-cited researchers on protein, muscle, and resistance exercise.
Sunlighten manufactures infrared saunas and related wellness devices for home and clinical use.
Biochemist and professor emeritus of nutritional biochemistry at Cornell University, co-author of The China Study — one of the best-selling nutrition books ever — and founder of the T. Colin Campbell Center for Nutrition Studies. Decades of research pushed his case for a whole-food, plant-based diet.
The 'Pause Life, founded by OB-GYN Dr. Mary Claire Haver, makes supplements and programs for women in perimenopause and menopause.
Movement and mobility training through online programs, classes, and educational content focused on functional fitness.
An omnichannel specialty retailer of vitamins, supplements, and sports-nutrition products — hundreds of third-party brands alongside its own private labels, across stores nationwide and online.
Therabody makes percussive massage guns, compression devices, wearable heat and cold therapy, LED skincare masks, and sleep aids designed for fitness recovery, pain relief, and wellness.
Thorne develops nutritional supplements for personalized health, sold direct and through practitioners and elite sports organizations.
Professor of genetic epidemiology at King's College London, one of the world's most-cited scientists, and co-founder of the nutrition-science company ZOE. Author of Spoon-Fed and Food for Life; his twin research reframed how diet, the gut microbiome, and individual metabolic responses interact.
Tonal is a wall-mounted smart home gym using digital weight and adaptive resistance.
Distinguished professor of neurology at Stanford and associate director of its Paul F. Glenn Center for the Biology of Aging, known for showing that factors in young blood can rejuvenate the aging brain.
Transcend is a hormone- and peptide-therapy telehealth service offering clinician-supervised optimization programs. Prescription treatments require a medical evaluation.
Transparent Labs is a sports-nutrition brand built on fully disclosed formulas without artificial fillers.
Ultrahuman is a metabolic-health company making the Ring AIR smart ring and the M1 continuous glucose-monitoring platform.
Cell biologist, director of the Longevity Institute at USC and of the longevity program at IFOM in Milan, and author of The Longevity Diet. His work on fasting and nutrient-sensing pathways made him one of the most-cited voices on nutrition and aging; he founded L-Nutra to bring the fasting-mimicking diet to market.
Endowed professor of biology at the University of Rochester and co-director of the Rochester Aging Research Center, who studies exceptionally long-lived mammals to learn how they resist aging and cancer.
Professor of epidemiology and nutrition at the Harvard T.H. Chan School of Public Health, principal investigator of the Nurses' Health Study, and the most-cited nutrition scientist in the world, with more than 2,000 papers.
Cardiologist and author of the #1 New York Times bestseller Wheat Belly and, more recently, Super Gut. He argues that modern wheat and a disrupted gut microbiome — especially the loss of key species — drive much of modern chronic illness.
ZOE, co-founded by King's College London scientist Prof. Tim Spector, is a nutrition-science company offering at-home testing and personalized dietary guidance.
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